PRESS RELEASE

FOR IMMEDIATE RELEASE
March 31, 2026 

Volume Entertainment Announces Strategic Integration of Cineplay Event Venue,

Expanding Unified Brand Vision

NEW YORK, NY — Volume Entertainment, a multi-disciplinary media and entertainment company, today announced the official integration and operational takeover of its subsidiary, Cineplay Event Venue, marking a significant step in the company’s broader strategy to unify its growing portfolio under the Volume brand.

Located in Midtown Manhattan, the venue will remain at its current address while undergoing a series of enhancements and upgrades designed to elevate both the guest experience and production capabilities.  This transition reflects Volume’s long-term vision: to consolidate its ventures—including a film production studio, online streaming TV network, publishing company, and record label—into a single, cohesive brand ecosystem.

“This is more than a rebrand—it’s a strategic alignment of everything we’re building,” . “By bringing Cineplay fully under the Volume umbrella, we’re creating a stronger, more recognizable identity that reflects the scale and ambition of our company.”

A Unified Entertainment Platform
The integration positions the venue as a physical hub for Volume’s expanding media operations. The upgraded space will support a wider range of events and experiences, including:

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• Private events and corporate functions

• Film and content production

• Live performances and showcases

• Brand activations and immersive experiences

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The remodeling will introduce enhanced audio-visual capabilities, refined interior design, and improved functionality to better serve both event clients and creative productions.
Strengthening the Volume Brand
By consolidating its ventures under one name, Volume aims to streamline its branding, increase market visibility, and create cross-platform opportunities across its divisions.
 

This unified structure allows for:

• Greater brand recognition

• Seamless collaboration between media, events, and production

• Expanded offerings for clients and partners

• A more scalable foundation for future growth

Cineplay Event Venue will continue operations during the transition, with phased improvements rolling out in the coming weeks.

For media inquiries, partnerships, or booking information,
Please email:  info@volumenyc.com

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